During this webinar our speakers looked at how businesses can protect intellectual property with a particular focus on:
- Recent IP case law developments
- Cautionary tales - The high cost of IP mistakes
- Substitutes and branding – recent IP developments in the EU for branding of food and alcohol substitutes
- Influencers – protecting your brand when working with influencers
Our speakers shared insights on how organisations can take a proactive approach to safeguarding their intellectual property assets and ensuring they remain well positioned to respond to emerging legal developments.
Speakers:
Gerard Kelly SC, Head of Intellectual Property, Mason Hayes & Curran
Hazel McDwyer, Partner, Intellectual Property, Mason Hayes & Curran
Eimear O'Brien, Of Counsel, Intellectual Property, Mason Hayes & Curran