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GDPR Briefing for Digital Advertising Industry

26 January 2018

Pictured L-R: Jevan Neilan, Senior Associate, Mason Hayes & Curran, with Matthias Matthiesen, Privacy & Public Policy, IAB Europe, Somer Simpson, Product Lead, Quantcast, and Suzanne McElligott, IAB Ireland CEO 

There is less than four months until the new General Data Protection Regulation (GDPR) comes into effect. On Wednesday 24 January, Jevan Neilan, Senior Associate, Commercial, joined Matthias Matthiesen, Privacy & Public Policy, IAB Europe and Somer Simpson, Product Lead, Quantcast, on an expert GDPR panel in front of key players from the digital advertising industry.

The panel, chaired by Suzanne McElligott, IAB Ireland CEO, explained recent GDPR developments relevant to the digital advertising industry. One of the most interesting areas of discussion was regarding the industry consent mechanism, developed by IAB Europe in response to new privacy control requirements under the GDPR. Mark Adair, Partner, and Ailbhe Durkin, Associate, also represented Mason Hayes & Curran the event.

As the GDPR introduces a number of significant changes for managing data, Mason Hayes & Curran has partnered with IAB Ireland to produce a GDPR Guide tailored to the digital advertising industry. The guide explains 10 key actions that advertisers, agencies and their ad technology partners should take now to help prepare for the new GDPR coming into effect on 25 May 2018. 

IAB Ireland is the trade association for digital advertising. As a member of the global IAB network IAB Ireland is the authoritative and objective source for all digital advertising issues whilst promoting best practise in the Irish digital advertising industry.

Download our complimentary GDPR Guide App 

To help businesses understand the new regulations, we have created a GDPR mobile app which provides an insight into the broad scope of the GDPR. 

Click here to download the Android version, or search for "GDPR Guide" in the Google Play store. 

Click here to download the Apple version, or search for "GDPR Guide" in the Apple App store.

 


The content of this article is provided for information purposes only and does not constitute legal or other advice

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