News & Events

Entrepreneurship as Storytelling

Professor Dan O'Neill, entrepreneur, consultant and entrepreneurial coach for Arizona State University's Entrepreneurial Services unit, delivered the fifth masterclass in the Mason Hayes & Curran sponsored series of visiting professors on Tuesday 11th July, at DCU's Ryan Academy for Entrepreneurship in Citywest

The masterclass entitled, “Growing Ventures in the global Market: entrepreneurial stories from the Wild, Wild West” demonstrated the storytelling approach through a selection of exercises while describing the experiences of technology and life science ventures from Arizona, Europe, Asia and the Americas taking root in the Southwest.

Across the globe countries, regions and major metropolitan areas are turning towards innovation and entrepreneurship as the source of future economic growth and wealth creation.  This trend recognises the growing importance of high-potential start-ups as the source of prosperity and global competitiveness.  A venture must be able to tell this story to a wide audience and deliver on its promise.

O’Neill explained that a venture ‘story’ should succinctly answer the question, “Why is your entrepreneurial team uniquely qualified to deliver on the market opportunity?”  It is a set of defensible assertions arranged in a complete, clear, concise, consistent and compelling manner.  To accomplish this, classic business plan questions must be thoroughly considered and the answers arranged into a ‘story’.

Mr. O’Neill’s current areas of work and interest include SustainableEntrepreneurship and Community Development, Innovation and Entrepreneurship in Sustainable Technologies, Social Entrepreneurship and Entrepreneurship as Storytelling.

Pictured above are, from left to right: Ferdinand von Prondzynski (President , Dublin City University), Declan Moylan (Managing Partner, Mason Hayes & Curran and Dan O'Neill (Entrepreneurial Coach for Entrepreneurial Services of the Arizona State University Office of Research and Economic Affairs and CEO of DJT Enterprises).

If you would like further details about the masterclass events please contact Sharon Glennon on 01 614 5000..