News & Events

Mason Hayes & Curran win Best Marketing Campaign 2007

11 October 2007

Last night Mason Hayes & Curran became the "European Winner" of the Managing Partners' Forum (MPF), "Best Marketing Campaign", at the annual MPF European Practice Management Awards held in London.

The Managing Partners’ Forum is a members’ association, dedicated to enhancing leadership and the status of the management team in professional service firms worldwide.  The European Practice Management Awards, now in their sixth year, is the only competition of its kind to focus on the contribution of different disciplines to managing a professional firm.

Pictured below receiving the award at last night’s gala ceremony in London’s Marriott Hotel, Grosvenor Square are, John Hogg, director of marketing & business development, Declan Moylan, managing partner and Kevin Hoy, partner and head of the financial services department.

Commenting on the award Declan Moylan said, “We are delighted to have received this award from the Managing Partners’ Forum.  We are extremely proud of our move to South Bank House and very pleased that our marketing campaign has been honoured in this way.”

Mason Hayes & Curran’s winning campaign highlighted the firm’s efforts to use the move from six Georgian office buildings to one, purpose-built, state-of-the-art Head Office building, as not just a logistical exercise, but rather as an opportunity to get to know clients better and to allow clients to understand the breadth and depth of the firm’s offering as well.  

“MH & C has grown rapidly in the last decade and it is important that the firm gets to know its clients and informs them about the full-service and international nature of our business”, stated Moylan. 

The marketing campaign turned its back on traditional and costly initiatives, such as advertising and company announcements and focused more on building the client experience through a series of well targeted events, innovative client communications and topical receptions held throughout the year following the move to South Bank House.  An integrated public relations plan was also executed in order to keep all relevant stakeholders advised of the changes taking place at Mason Hayes & Curran and South Bank House.

For further information, please do not hesitate to contact John Hogg, director of marketing and business development..