News & Events

MH & C short listed for Best Marketing Campaign 2007

27 July 2007

Mason Hayes & Curran is delighted to be short listed for the Managing Partners' Forum (MPF), "Best Marketing Campaign", in the annual MPF European Practice Management Awards.

The Managing Partners’ Forum is a members’ association, dedicated to enhancing leadership and the status of the management team in professional firms worldwide.  Founded in 1995, the MPF is widely recognised as the champion of practice management as well as providing quality member services. The MPF encourages diversity in management skills around the executive committee through regular high profile campaigns and rigorous awards designed to generate recognition and respect for internal management expertise.

The MPF European Practice Management Awards, now in their sixth year, is the only competition to focus on the contribution of different disciplines to managing a professional firm.

Mason Hayes & Curran’s short listed campaign involves the firm’s efforts to focus on the move from six Georgian office buildings to one, purpose-built, state-of-the-art Head Office building, not just as a logistical exercise, but rather as an opportunity to get to know clients better and to allow clients to understand the breadth and depth of the firm as well.  

“MH & C has grown rapidly in the last decade and it is important that the firm gets to know clients and informs them about the full-service and international nature of our business”, said Declan Moylan, managing partner of Mason Hayes & Curran. 

The marketing campaign turned its back on traditional and costly initiatives, such as advertising and company announcements and focused more on building the client experience through a series of well targeted events, innovative client communications and topical receptions held throughout the year that followed the move to South Bank House.  An integrated public relations plan was also executed in order to keep all relevant stakeholders advised of the changes taking place at Mason Hayes & Curran and South Bank House.

The Awards Dinner and Ceremony will take place at The London Marriott Hotel, Grosvenor Square on Wednesday 10 October starting at 6pm.

For further information, please do not hesitate to contact John Hogg, director of marketing and business development..