News & Events

Mason Hayes & Curran make senior marketing appointment

17 May 2004

Law firm Mason Hayes & Curran have recently made a senior Marketing appointment. John Hogg, a Business Studies graduate from the University of Ulster, Coleraine has been appointed as Director of Marketing and Business Development in an industry move, which sees Mason Hayes & Curran stepping up the pressure on the other large corporate law firms.

Hogg's experience spans over 10 years in Marketing and has involved time in both Hong Kong and London, latterly he headed up Marketing for PricewaterhouseCoopers, Northern Ireland. Prior to joining PwC he was Marketing Services Manager for the Northern Ireland operations of Bank of Ireland. His move to Mason Hayes & Curran is part of the changing business climate, with professional services companies embracing marketing as a core discipline in growing their business.

Speaking about the new appointment Mr. Declan Moylan, Managing Partner, Mason Hayes & Curran said: "Law firms can no longer rely on traditional methods to grow their businesses. A more strategic approach is now needed. Successful law firms must develop a vision and embrace a clear marketing and business development strategy to ensure that clients are at the heart of everything they do. Marketing at law firms is only now catching up to marketing in other industries though I am pleased that Mason Hayes & Curran are at the heart of these exciting developments".

"John's appointment will assist us in aligning the firm with the changing market to identify which new services and practice areas are required in Ireland's growing economy. We regard Marketing and Business Development skills as necessary components of the overall business plan and look forward to continuing to fully integrate it into the fabric of Mason Hayes & Curran", he added.

Established in 1968, Mason Hayes & Curran is the sixth largest law firm in Ireland. The twin cornerstones of the firm's success and steady growth are its dedication to the efficient provision of quality legal services and the maintenance of close lawyer/client relationships.